What's going to happen to digital media in 2025?

Predictions! Featuring: my annual attempt to get people to pay for a subscription

Thanks for opening this newsletter, and, more generally, for reading Future Proof in 2024. This piece is actually, stealthily, only going to be for paying subscribers. You can join them – and get a festive discount – here.

95% of everything I wrote in 2024, I made available to everyone, including free subscribers. I’d like to keep a similar ratio in 2025 (maybe 90:10, let’s say) but, in order to do that, I do need to bolster the ranks of paying legends (titans of industry, as I call them) who subsidise the whole thing. So if you’ve enjoyed this newsletter and can afford to chip in, please do. You won’t get much extra for your money, but you’ll help me feel good about my life choices.

In this piece, below, I’ll outline all my predictions for 2025 in digital media, from podcasts to streaming, social media to newsletters. I will never (NEVER!) make the following post available for free, so please subscribe to read it (and, if you’re already subscribed, read on!).